February, 2025
Arth Verma
Brand & Visual Designer
The most rewarding part of this project was seeing direct user feedback from A/B testing transform our initial sketches into a truly intuitive final design. It reinforced for me that listening to users is the most crucial step in creating an experience that genuinely helps them.
NKM Dolls
NKM Dolls is a new e-commerce brand that empowers young girls with beautiful dolls that feature authentic, stylable human hair. The brand fosters a unique and welcoming experience centered on hair care, creativity, and nurturing play.
UI/UX
TuCo2
A complete redesign and rebranding of the Tuco2 carbon footprint calculator. The new design transforms a complicated user experience into a modern, simple, and accessible tool that makes understanding and acting on your environmental impact effortless.
Rebranding