November, 2022
Arth Verma
Lead UI/UX Designer
The goal for NEO was to challenge the standard e-commerce model. We asked, 'How can we build a marketplace that respects both the buyer's time and the seller's effort?' The answer was a relentless focus on simplicity and clarity for both sides of the transaction.
About the Project
NEO is a concept for a multi-vendor marketplace designed to overcome the common frustrations found on major platforms. My role was to research these pain points for both buyers and sellers and design a more intuitive, modern, and community-focused UI/UX solution from the ground up, creating a more respectful and efficient online ecosystem.
Project Gallery
A modern, curated homepage that helps buyers discover unique products and sellers, fostering a sense of community.
A powerful and intuitive search with multi-faceted filtering options, allowing customers to easily find exactly what they're looking for in a vast marketplace.
Clean, informative product detail pages designed to build trust with high-quality imagery, clear descriptions, and transparent customer reviews.
A prominent, single-click guest checkout designed to reduce cart abandonment and welcome new customers.
The Challenge
The Buyer's Dilemma
How to eliminate the high-friction checkout process that forces account creation and leads to significant cart abandonment on competitor sites?
The Seller's Burden
How to simplify the overly complex and cluttered dashboards that sellers face on other platforms, making inventory and sales management a time-consuming chore?
Building a Modern Brand
How to create a brand personality that feels curated and community-focused to stand out against the impersonal, 'everything store' feel of market giants?
A Dual-Audience Design Approach
My process began with extensive competitive analysis to pinpoint key frustrations for both buyers and sellers. This research led to the development of two distinct user flows that, while separate, felt part of one cohesive, simple, and modern platform. The focus was always on clarity and efficiency, whether for a first-time buyer making a purchase or a small business owner managing their store.
Features & Solutions
Prominent Guest Checkout
The guest checkout option is the most visually dominant path on the cart page, removing ambiguity and respecting the user's time.
Simplified Seller Analytics
Instead of overwhelming data tables, the seller dashboard features clean, high-level modules for sales and inventory, with options to drill down for more detail.
Community-Focused Discovery
The design emphasizes seller stories and curated collections on the homepage, creating a more engaging and less transactional shopping experience.
Project Outcome
The result is a comprehensive UX/UI design for a modern, dual-user marketplace that solves key industry pain points for both buyers and sellers. The platform is designed to offer a more respectful, efficient, and community-focused alternative to existing e-commerce giants, with a strong foundation for future development.
