February, 2025

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Alessi

Alessi

A Rebranding Strategy for a Design Icon

Arth Verma

Brand & Visual Designer

The most rewarding part of this project was seeing direct user feedback from A/B testing transform our initial sketches into a truly intuitive final design. It reinforced for me that listening to users is the most crucial step in creating an experience that genuinely helps them.

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Trickee

Trickee is a comprehensive mobile app designed to be the ultimate co-pilot for electric vehicle owners. It simplifies EV ownership by tracking vehicle health, scoring driving habits, and providing smart route planning with optimized charging stops to reduce range anxiety.

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  • VIEW PROJECT

Trickee

Trickee is a comprehensive mobile app designed to be the ultimate co-pilot for electric vehicle owners. It simplifies EV ownership by tracking vehicle health, scoring driving habits, and providing smart route planning with optimized charging stops to reduce range anxiety.

UI/UX

  • VIEW PROJECT

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  • VIEW PROJECT

NEO

NEO is a modern e-commerce platform where users can also become sellers, designed to improve upon the standard online shopping experience. Its design philosophy prioritizes a frictionless user journey, starting with a prominent guest checkout option to welcome new customers.

UI/UX

  • VIEW PROJECT

NEO

NEO is a modern e-commerce platform where users can also become sellers, designed to improve upon the standard online shopping experience. Its design philosophy prioritizes a frictionless user journey, starting with a prominent guest checkout option to welcome new customers.

UI/UX