2024 - 2025

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Strategy & Presentation Design

Strategy & Presentation Design

Strategy & Presentation Design

Arth Verma

Motion Designer

Before a single pixel is placed, there's a story to uncover—about the user, the brand, and the problem we're trying to solve. For me, the most exciting part of design is that initial journey: translating deep research and strategic insights into a clear vision that guides the entire project.

Introduction

Great design is rooted in clear strategy and effective communication. A beautiful interface is only as strong as the research and thinking that support it. This section showcases my ability to analyze problems, synthesize research, and present complex ideas in a clear, compelling, and visually engaging format.

Project 1: Mercedes-Benz - A Brand Persona & Value Proposition Analysis

This presentation is a deep-dive strategic analysis of the luxury automotive brand Mercedes-Benz. The document identifies the brand's target audience and pain points, culminating in a detailed user persona and a Value Proposition Canvas to clarify its market position.

My Role & Skills Highlighted

My role in this academic project was to research a target market and synthesize that data into actionable strategic documents. This project demonstrates my skills in:

User Research & Persona Development

Brand Strategy

Value Proposition Design

Project 2: Asphalt Dodger - A 2D Game Design Concept

This presentation documents the concept, level design, and play-test feedback for "Asphalt Dodger," a 2D top-down survival game built in Unity. The project outlines the core gameplay loop, ideas for future scope, and the critical results of early user testing.

My Role & Skills Highlighted

As the designer, my role was to conceptualize the gameplay, document a progression plan, and organize and analyze user feedback from play-testing sessions. This academic project showcases my skills in:

Game Design & Prototyping

User Feedback Analysis

Technical Documentation

Key Takeaway

The biggest takeaway from these projects is that a successful final product is always built on a strong foundation. Whether it's a game or a global brand, taking the time to research, define strategy, and document the process is the most crucial step in creating a meaningful user experience.